The project "I.Am.Rear" brings together stories of Ukrainians who did not remain indifferent during the most challenging time for their country. In total, it consists of 20 episodes about how people transformed their professional activities to contribute to Ukraine’s victory. The project was produced for Public Broadcasting by IVORY Films. Among the heroes of the project is an IT specialist who, after February 24, 2022, opened a kitchen and now feeds several thousand soldiers and hospital patients in Kharkiv every day. There’s also the story of a woman who used to work in a beauty salon before the invasion and now paints and repairs jeeps for the front. Another remarkable story is about a video game developer who created a school for the military, where soldiers can train for free with Javelin, NLAW, or Stinger anti-tank and anti-aircraft systems. The series also includes stories of those helping not only the military. For example, viewers will see a segment about an entrepreneur from the Kyiv region who is now focused on building shelters in schools, so that children can spend time safely, comfortably, and creatively during air raids.